What's the problem?
The intersection of genes and gadgets.
The convergence of understanding of our genes and the power of technology is an area we are witnessing exponential leaps. People can now access, understand and benefit from the endlessly exciting and diverse things about our genetics.
This opens up the opportunity to improve people’s health by proactively warning them of possible health risks based on their genetic insights. Combined with the advances in wearables, we can now get real-time health data from our smartwatches.
Understanding the space
Exploring the potential of fitness and genetics.
I started off by looking at research papers with keywords such as fitness, diseases, and genetics. I also took a look at the working population and gathered an understanding of how the Indian population uses their phones and smartwatches.
From here, I spoke to professionals in the field of genetics to understand the space I would be working on and the potential it holds. Finally, I conducted a user survey study to understand from a sample group how they currently use these gadgets on a daily basis.
Non-communicable diseases
These can be easily prevented if diagnosed at the right time.
Lack of concern
Generally people only start considering about their health after they hit their 30s.
Growing market of smartphones
4 in 5 people in India will have smartphones by the year 2025, in a report by Statista.
Heart-related diseases
17 lakhs Indian deaths are caused by heart-related diseases every year, according to the World Health Organisation.
Diabetic population
1 in 6 people in the world with diabetes is from India. This may be due to environmental and lifestyle choices.
The WFH culture
The boom in Work-From-Home has made the situation worse as people sit all day and become physically inactive.
The rise of Direct to Consumer (D2C) Testing
Unlocking your DNA
D2C kits like 23andMe and AncestryDNA have made it simple to discover insights about your genetics from the comfort of your home.
These kits can reveal a lot of your genetic predispositions including:
Genetic disorders
Hereditary diseases
Body metabolism
Athletic performance
Circadian rhythm
The world of fitness wearables
Do wearables truly work?
Fitness wearables are becoming increasingly mainstream, but their effectiveness in improving health and fitness has been questioned.
A study by the Journal of the American Medical Association revealed that fitness trackers were 'less effective at encouraging people to lose weight than simply following a diet and exercise plan.'
Researchers suggested that reliance on these devices might reduce self-motivation, whereas those who tracked their health independently seemed to achieve better results.
Regardless, wearables remain one of the best ways to collect deep user data which can used to alert them on a real-time basis. Some of the data which can be collected from the users through their smartwatches include:
Screen time
Blood oxygen levels
Sleep cycles
Heart rate
Body temperature
Estimated global smartwatch shipments by Top 5 vendors
Source: Counterpoint Research
Deeper understanding through interviews
Expert insights from the field
I had the chance to interview two professors specializing in Biotechnology and Forensics, leveraging connections through my father’s peers.
The 45-minute discussions provided invaluable insights into genetic testing, D2C testing, and their broader implications.
These interviews highlighted opportunities I may have overlooked during my literature review and deepened my understanding of the space.

Dr Rajaguru Aradhya
Assistant professor, School of Biotechnology
Amrita Vishwa Vidyapeetham, Kerala

Dr Sally Lukose
Former professor, Forensic science
Galgotias University, Greater Noida
Lack of infrastructure
Many hospitals lack the facilities for genetic testing. They rely on third-party labs to provide the results for their patients.
Complexities in procedure
DNA testing is a relatively complicated and niche domain. The results might be complex for the everyday user to understand.
Misuse of samples
Samples collected for testing are susceptible and can be misused in the wrong hands. Trust is an essential factor here.
Family dynamics
Genetics is associated with family history, and any diagnosis can lead to conflict or paranoia amongst family members.
Understanding sentiments
Perception of DNA testing
To gauge people's attitudes toward DNA testing and products like 23andMe, I conducted a survey. The survey aimed to understand perceptions of fitness and genetics from participants across diverse age groups.
All respondents were between the ages of 18 and 50, ensuring a well-rounded and inclusive dataset.
What age group are you in?
This question sets the ideal users for this study.
Wrapping up the study
Key observations and takeaways
The study revealed a significant rise in the adoption of wearables, with over half of the participants already using this technology, emphasizing the growing potential for innovation in this space.
Price was identified as a key factor for purchasing wearables, with over 75% of participants considering it critical. Offering incentives and delivering value for money can attract a broader audience.
Opinions on sharing genetic data for health plans were deeply divided, highlighting the need for a natural and convincing onboarding process to build trust.
Over 60% of participants expressed concerns about sharing genetic data with third-party labs. Addressing these fears through transparent processes and strong data security measures is essential.
Final goals of the app
Health and lifestyle
To help the user make informed decisions about their health and bring about a change in their lifestyle with the help of GeneFit.
Preliminary diagnosis
To warn the users about any pre-existing conditions they might have and connect them with the relevant professionals.
Privacy and security
To be privacy-first, as DNA is sensitive data to handle, it must be taken care of in a delicate manner.
Connecting real-time data with genetics
Integrating smartwatch data with genetics reports aims to provide users with clear, actionable insights.
Bridging healthcare and lifestyle
Genefit seeks to inform users of genetic conditions and collaborate with hospitals for healthcare solutions.
Personalising health plans and gamification
Genefit seeks to inform users of genetic conditions and collaborate with hospitals for healthcare solutions.
Information architecture
The final designs
Crafted with precision and integration.
The designs were meticulously created using the iOS Human Interface Guidelines to ensure a seamless and native experience for Apple users.
The interface integrates effortlessly with Apple Health and wearables, providing users with real-time insights that are both actionable and personalized.
Sign Up and Onboarding
Malvika installs GeneFit on her iPhone, and she's taken to the sign-up page. Upon logging in, she was asked for her permission to access Apple Health, actively populating GeneFit with Apple Watch data. The Basic Health Info is pre-filled and is re-verified. The Privacy page, in a gist, shows how GeneFit takes care of her genetic data giving her assurance. Finally, she is brought to the screen to order her kit.
Personalisation
As soon as Malvika is done with the onboarding, she is asked a few personal questions to customise GeneFit's daily task suggestions to curb her fitness. It also asks for her allergies and workout patterns to determine a tailor-made fitness routine.
Homescreen
As she reaches her home screen, Malvika is presented with an abundance of information regarding her health. The orange Critical alert calls her attention, as it is a crucial detail received through her DNA test, which she should take action on soon. Below, she is presented with the daily tasks to earn DNA points, which can be used further on the Rewards page to access offers.
DNA
As Malvika opens the DNA tab, she is provided with the key insights from her report. The orange Critical alert calls her attention, urging her to take action against the risk of Melanoma. Below, other alerts which may not need immediate action are laid out. Her body profile contains details that should help her in her day to day activities. Finally, a breakdown of her ancestry is also shown with a button to take her to the complete report.
What did I learn from this?
And thoughts for the next version
The sprint proved to be an invaluable learning experience, immersing me in an area I initially knew little about. It highlighted the untapped potential for the next version of the product. Features like comprehensive diet tracking—emphasizing the importance of balanced nutrition in fitness journeys—could add immense value. A leaderboard system would inject a sense of healthy competition among users, keeping them motivated. And finally, integrating a watch interface, though left out in this sprint, is a critical step towards completing the GeneFit ecosystem.